One of the peculiarities of modernity is the questioning of the norms that are into force in a society. And at least to my understanding, there are multiple “modern times” coming back every now and then. Those waves of modernity are often the result of technological advances that make humankind less susceptible to the environment, thus making societal norms and customs obsolete.

The economy has become in the last few decades more and more intangible. We went from a product-based economy, where agricultural and industrial outputs constituted the majority of the goods, to a service-based economy. Due to the digital era, even services became more and more immaterial.